Why Influencers are Good for Marketing

Not only well-known companies are cooperating with artists and bloggers now.  Almost every launch of a new brand is accompanied by advertising from a popular influence, not necessarily a millionaire.

Why do you need influencers for marketing?

Influencer marketing is a format for promoting goods and services with the involvement of celebrities whose audience coincides with the target audience of the brand being promoted. The main thing is that it should be a trusted opinion leader.

The advantage of influence marketing is that the information in the advertising message is advisory in nature. 92% of consumers trust recommendations and reviews from acquaintances or even strangers. In connection with the effectiveness of influence marketing, services helping to find and analyze influencers have appeared. Such services can be in the form of applications. Therefore, you just need to see the app to find your type of influencer.

Types of influencers

Image by MART PRODUCTION from Pexels

As an opinion leader, you meet:

  • Celebrity is a public person from show business.
  • Opinion Leader is an expert in a certain subject.
  • Discoverer is a person who surveys new products and niches. Trendsetters can also be attributed to this category. They anticipate trends.
  • Sharer and Networker: they have contacts, connections and can spread information through different channels.
  • A user is an ordinary average man in the street who has found his/her small but very grateful audience and shares advice with it.

According to the number of subscribers, influencers can be divided into 4 groups:

  • millionaires – from 1 million subscribers;
  • madroinfluencers – from 100 thousand to 1 million;
  • microinfluencers – from 10 to 100 thousand;
  • nanoinfluencers – from one to 100 thousand subscribers.
Image by George Milton from Pexels

Millionaires do not always have a positive reputation, which is necessary for brand promotion. The more famous an opinion leader is, the more detractors he/she has. Therefore, it is sometimes better to contact bloggers with a smaller, but more homogeneous and loyal audience. Refer to to find your opinion leader.

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